Services · Digital marketing
Digital marketing, built to convert.
Strategic campaigns that connect, convert and grow your audience across digital touchpoints.
What’s included
A full-funnel approach, from first click to repeat customer
SEO
On-page SEO, structured data and local search so customers can find you.
Google Ads
Targeted campaigns with high-converting ad creative and clear budgets.
Social media
Scheduled content and ad assets that keep your brand front of mind.
Email marketing
Campaigns and flows that turn one-off visitors into repeat customers.
Landing pages
Pages optimised to match your ads, so clicks turn into enquiries and sales.
Analytics & A/B testing
Tracking, regular reporting and testing that keep campaigns improving.
Tools I use
- Google Ads
- Google Analytics
- Google Search Console
- Facebook Pixel
- Hotjar
- Yoast SEO
Work process
Digital marketing process
Strategy & planning
I start by identifying your target audience, analysing competitors and defining campaign goals. A tailored strategy is crafted covering SEO, Google Ads, social media and email marketing.
Create & launch
With the plan in place, I develop high-converting ad creatives, schedule social media content, optimise landing pages and launch campaigns with tracking in place to measure performance.
Analyse & optimise
After launch, I monitor engagement, conversions and ROI. Regular reporting and A/B testing guide ongoing optimisation, so campaigns continually improve and deliver strong results.
Results
Campaigns that grow the business
Monthly online sales for Just Perfume, up from $1K.
Increase in Just Perfume’s return on ad spend.
Lead volume for Tom’s Headlight Restorations after launch.
Testimonials
What clients say
Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing.
She took relatively vague requirements, and put together a site we are very proud of.
She did a bang-up job for me, helped me get through the process (I’m TERRIBLE at design).
You did everything I asked in regards to the website in very quick time.
Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner.
Let’s talk
Have a project in mind?
Tell me about your business, your customers and your growth goals, and I’ll get back to you with next steps.
Digital Marketing Process
Strategic campaigns that connect, convert, and grow your audience across digital touchpoints.
“Working with Sarah was a delight. She has created 2 websites for us. Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing. Nothing was to much trouble and she was available 24/7. I highly recommend her to anyone who wants a high end website. She was fast and fabulous to work with.”
“Sarah worked with us to build a website for our new business. She took relatively vague requirements, and put together a site we are very proud of. Her quality of work is high and she was extremely responsive to any and all questions. She kept us up to date on her progress, and did a good job of asking any clarifying questions. I recommend you reach out to her for your website building needs.”
“I was honored to have apparently Sarah's first Upwork contract. She did a bang-up job for me, helped me get through the process (I'm TERRIBLE at design), and she even put up with my goofy humor. Great work and personality. Would strongly recommend.”
“I would really love to thank you for the website you have designed for our business Razz Hair Studio. You did everything I asked in regards to the website in very quick time, responded to my phone calls at anytime of the day or night and made any little alterations I needed. Also not to mention finding the best deal to host my website. In fact I was that happy with my experience with the first website, thought it was time to build another online purchase website for my ULTIMA Hair Brush business and you did a brilliant design of that one as well.”
“Sarah did an amazing job on the design of my business website for Madison Avenue Hair & Skin. Every step of the way making sure each page, photo and information was just as I wanted. Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner. I highly recommend Sarah if you are looking for a dedicated person to improve or build your new website.”