Clean energy · EV charging

EvTEK Chargers, charged for launch.

A brand-new website for an EV charging company’s market launch, built to educate new EV owners, build trust and turn visitors into informed leads.

EvTEK Chargers website
Client
Barry Goldman
Role
UX/UI design & development
Location
Sydney, Australia
Timeline
Jan – Feb 2022
UX/UI design
Content planning
WordPress development
Local SEO

Overview

Home and commercial EV charging, explained

EvTEK Chargers specialises in electric vehicle charging, offering at-home charging stations and commercial installations. The project was a brand-new website to support their launch in the growing EV market.

It needed to showcase their charger models, explain installation services and educate visitors about the benefits of EV charging, all to generate leads. The scope covered UX/UI design, content planning and front-end development for EV owners, businesses and local government.

The challenge

Marketing and educating, in a new category

EV charging was still new to many customers, so the site had to educate as well as sell. It needed to convey innovation and eco-friendliness, while instilling trust, since installing a charging station is a significant investment.

EvTEK Chargers home page

Educate visitors who are new to EV charging, not just market to them.

Convey innovation and eco-friendliness, in line with the EV ethos.

Build trust for a significant investment, highlighting certified technicians.

Make technical specs like charging speed and connectors easy to digest.

Drive visitors to request quotes and consultations.

Work well on phones, for EV owners searching on the go.

Process

From research to a launch-ready site

  1. User & market research

    Explored EV adoption trends and personas, from homeowners with a new EV to businesses adding chargers, and reviewed providers like ChargePoint to define must-have content.

  2. Branding coordination

    Expanded the bright green and dark grey brand into a web style guide, adding white and navy and a clean geometric sans-serif for a modern tech feel.

  3. Content & wireframing

    Home, Products, Services, About, Contact and a Resources/FAQ page, with a “Get an EV Charger Quote” call to action up top, product comparison tables and an icon-led installation process.

  4. UI design

    An energetic, clean look with green accents, residential and commercial charging photography, explanatory icons, trust elements, and contrast-tested, well-spaced type.

  5. Development

    A mobile-first WordPress build staff can update, a service-area map, lazy-loaded imagery, and local SEO meta tags.

  6. Testing

    Usability tests with an EV owner and a small business owner led to charging speed being shown on every product tile, plus cross-browser, phone and content accuracy checks.

Results

Credibility from day one

The launch aligned with EvTEK’s go-to-market campaign and helped establish credibility from day one, turning visitors into informed prospects.

Many visitors explored the FAQ and Resources page, showing the educational content was landing.

Steady weekly enquiries through the contact form.

Compliments for EvTEK’s team on the site’s professional look.

“Fast and fabulous to work with.”

Barry Goldman, EvTEK Chargers

A user-friendly, informative web presence that increased EvTEK’s visibility and actively supports the growth of the business.

Tools

  • Figma design & prototyping
  • WordPress custom theme
  • Google Optimize
  • Google Search Console
Live siteVisit EvTEK Chargersevtekchargers.com.au ↗Previous projectharmonizeHRView case study →More workView all projectsBack to portfolio →