Services · Branding & packaging
Branding, made memorable.
A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
What’s included
A complete identity, on screen and on the shelf
Brand discovery
Mission, audience and positioning research to define your voice and personality.
Logo & brand marks
Logo concepts, variations and brand marks designed for clarity and recall.
Typography & colour
Type pairings and colour palettes that set the tone for every touchpoint.
Packaging design
Packaging mock-ups and print-ready dielines built for shelf appeal.
Brand style guide
A style guide that keeps your visuals consistent as you grow.
Launch & rollout
Optional support to roll your new brand out across web, print and social.
Tools I use
- Adobe Illustrator
- Photoshop
- Figma
- Canva
Work process
Branding and packaging design process
Discover & define
I begin by learning about your brand’s mission, target audience and market positioning, then define your brand voice, personality and visual direction, including logo concepts, typography, colour palettes and packaging style references.
Design & develop
With the foundation set, I create brand assets such as logo variations, brand marks and packaging mock-ups, each designed for clarity, consistency and shelf appeal, while reflecting your brand’s unique story and values.
Finalise & deliver
Once approved, I deliver a complete branding package with print-ready and digital assets, packaging dielines and a brand style guide to keep everything consistent. Optional support is available for launch and rollout.
Results
Brands that earn attention
Retailers praised Charcoal Crew’s packaging for its shelf appeal and clarity.
BBQ retailers and event vendors discovered Charcoal Crew online and reached out for bulk supply.
Fashion Queen customers praised the brand’s professional aesthetic.
Testimonials
What clients say
Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing.
She took relatively vague requirements, and put together a site we are very proud of.
She did a bang-up job for me, helped me get through the process (I’m TERRIBLE at design).
You did everything I asked in regards to the website in very quick time.
Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner.
Let’s talk
Have a project in mind?
Tell me about your business, your audience and the story behind your brand, and I’ll get back to you with next steps.
Branding and Packaging Design Process
A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
“Working with Sarah was a delight. She has created 2 websites for us. Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing. Nothing was to much trouble and she was available 24/7. I highly recommend her to anyone who wants a high end website. She was fast and fabulous to work with.”
“Sarah worked with us to build a website for our new business. She took relatively vague requirements, and put together a site we are very proud of. Her quality of work is high and she was extremely responsive to any and all questions. She kept us up to date on her progress, and did a good job of asking any clarifying questions. I recommend you reach out to her for your website building needs.”
“I was honored to have apparently Sarah's first Upwork contract. She did a bang-up job for me, helped me get through the process (I'm TERRIBLE at design), and she even put up with my goofy humor. Great work and personality. Would strongly recommend.”
“I would really love to thank you for the website you have designed for our business Razz Hair Studio. You did everything I asked in regards to the website in very quick time, responded to my phone calls at anytime of the day or night and made any little alterations I needed. Also not to mention finding the best deal to host my website. In fact I was that happy with my experience with the first website, thought it was time to build another online purchase website for my ULTIMA Hair Brush business and you did a brilliant design of that one as well.”
“Sarah did an amazing job on the design of my business website for Madison Avenue Hair & Skin. Every step of the way making sure each page, photo and information was just as I wanted. Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner. I highly recommend Sarah if you are looking for a dedicated person to improve or build your new website.”