Services · Analytics
Analytics, turned into action.
A data-driven approach to uncover insights, optimise performance and drive smarter decisions across your digital platforms.
What’s included
From tracking setup to clear recommendations
Tracking audit
A review of your current setup to find gaps and broken tracking.
GA4 & Tag Manager
Google Analytics 4 and Tag Manager configured around your goals.
Heatmaps & recordings
Hotjar insights into how people really use your site.
Dashboards & reports
Dashboards and reports that surface what matters, in real time.
Conversion goals
Key events and conversions tracked against business objectives.
Recommendations
Actionable advice to improve UX, conversions and marketing.
Tools I use
- Google Analytics 4
- Google Tag Manager
- Hotjar
- Data Studio
- Tableau
- Google Search Console
Work process
From analytics to insights and solutions
Setup & configuration
I start by auditing your current tracking, then implement or refine tools like Google Analytics 4, Google Tag Manager or Hotjar, configuring key metrics, events and conversion goals around your business objectives.
Monitor & analyse
Once tracking is active, I monitor site behaviour, traffic patterns and campaign performance, building dashboards and reports that present real-time insights and identify areas for improvement.
Optimise & report
Using the data collected, I provide actionable recommendations to enhance UX, increase conversions and support marketing, with monthly performance summaries and optimisation strategies for continuous growth.
Results
Data that drives better decisions
Reduction in user task time for Stratton Finance, guided by research and analytics.
Increase in Just Perfume’s conversion rate after launch.
Of Madison Hair & Skin visitors engaged with both service sections.
Testimonials
What clients say
Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing.
She took relatively vague requirements, and put together a site we are very proud of.
She did a bang-up job for me, helped me get through the process (I’m TERRIBLE at design).
You did everything I asked in regards to the website in very quick time.
Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner.
Let’s talk
Have a project in mind?
Tell me about your site, your goals and what you want to measure, and I’ll get back to you with next steps.
From Analytics To Insights & Solutions
A data-driven approach to uncover insights, optimise performance, and drive smarter decisions across your digital platforms.
“Working with Sarah was a delight. She has created 2 websites for us. Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing. Nothing was to much trouble and she was available 24/7. I highly recommend her to anyone who wants a high end website. She was fast and fabulous to work with.”
“Sarah worked with us to build a website for our new business. She took relatively vague requirements, and put together a site we are very proud of. Her quality of work is high and she was extremely responsive to any and all questions. She kept us up to date on her progress, and did a good job of asking any clarifying questions. I recommend you reach out to her for your website building needs.”
“I was honored to have apparently Sarah's first Upwork contract. She did a bang-up job for me, helped me get through the process (I'm TERRIBLE at design), and she even put up with my goofy humor. Great work and personality. Would strongly recommend.”
“I would really love to thank you for the website you have designed for our business Razz Hair Studio. You did everything I asked in regards to the website in very quick time, responded to my phone calls at anytime of the day or night and made any little alterations I needed. Also not to mention finding the best deal to host my website. In fact I was that happy with my experience with the first website, thought it was time to build another online purchase website for my ULTIMA Hair Brush business and you did a brilliant design of that one as well.”
“Sarah did an amazing job on the design of my business website for Madison Avenue Hair & Skin. Every step of the way making sure each page, photo and information was just as I wanted. Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner. I highly recommend Sarah if you are looking for a dedicated person to improve or build your new website.”
