// WORK PROCESS

Branding and Packaging Design Process

A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
1

Discover & Define

I begin by learning about your brand’s mission, target audience, and market positioning. Through research and discovery sessions, I define your brand voice, personality, and visual direction—including logo concepts, typography, colour palettes, and packaging style references.

2

Design & Develop

With the foundation set, I create brand assets such as logo variations, brand marks, and packaging mockups. Each element is designed to ensure clarity, consistency, and shelf appeal, while reflecting your brand’s unique story and values.

3

Finalise & Deliver

Once approved, I deliver a complete branding package that includes print-ready and digital assets, packaging dielines, and a brand style guide to maintain visual consistency across all future touchpoints. Optional support is available for launch and rollout.

“Working with Sarah was a delight. She has created 2 websites for us. Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing. Nothing was to much trouble and she was available 24/7. I highly recommend her to anyone who wants a high end website. She was fast and fabulous to work with.”

A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
Barry Goldman EvTEK Chargers & Solis Energy

“Sarah worked with us to build a website for our new business. She took relatively vague requirements, and put together a site we are very proud of. Her quality of work is high and she was extremely responsive to any and all questions. She kept us up to date on her progress, and did a good job of asking any clarifying questions. I recommend you reach out to her for your website building needs.”

A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
Jon Barth harmonizeHR.com

“I was honored to have apparently Sarah's first Upwork contract. She did a bang-up job for me, helped me get through the process (I'm TERRIBLE at design), and she even put up with my goofy humor. Great work and personality. Would strongly recommend.”

A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
Geoff Mueller IroncladCC

“I would really love to thank you for the website you have designed for our business Razz Hair Studio. You did everything I asked in regards to the website in very quick time, responded to my phone calls at anytime of the day or night and made any little alterations I needed. Also not to mention finding the best deal to host my website. In fact I was that happy with my experience with the first website, thought it was time to build another online purchase website for my ULTIMA Hair Brush business and you did a brilliant design of that one as well.”

A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
Travis Bahr Razz Hair Studio & Ultima Hair Brush

“Sarah did an amazing job on the design of my business website for Madison Avenue Hair & Skin. Every step of the way making sure each page, photo and information was just as I wanted. Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner. I highly recommend Sarah if you are looking for a dedicated person to improve or build your new website.”

A cohesive branding process that transforms your vision into a powerful, memorable identity across digital and physical touchpoints.
Tracey Masson Madison Hair & Skin Clinic

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